Recorded live in Nashville at AMCP Annual 2026, our latest Pharmacy Friends shares takeaways on how real-world medical and pharmacy data, pharmacist-led outreach, and benefit integration are shaping payer decision-making.

00:45 - Why real-time evidence matters

09:37 - High-touch pharmacist-to-prescriber outreach helps deliver hard-dollar savings.

23:51 – Rare disease insight and reinforcing the need for individualized management and payer case-management opportunities.

36:02 -- Why site of care in CAR-T and BiTE therapy matter

43:20 – Why mental health parity compliance in government programs matter now 

52:55-- Integration signal by highlighting the value of coordinated care.

These insights are foundational to how Prime delivers value to health care payers. Using evidence-driven expertise on how therapies are used, where gaps exist and which patients benefit most from additional support, Prime translates research into smarter clinical strategies and high-touch support for patients. 

Dive into the real stories, smart insights, and everyday moments that bring the world of pharmacy and everyday life together—one authentic conversation at a time.